The Griffin - IN THIS ISSUE 1/2011

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IN THIS ISSUE 1/2011

UPM POINTS WAY FOR THE PRINTING PAPER BUSINESS

A follow-up to the restructuring in the forest industry eagerly awaited by the markets was obtained when UPM announced in December the acquisition of Myllykoski and Rhein Papier.

THE LOVE OF PAPER

Tyler Brûlé, the creator of the highly successful Monocle magazine, strongly believes in paper and in the future of magazines. But the quality of magazines is crucial – readers should be offered a luxurious experience.

PRINT RETAINS VITAL ROLE IN INTERNATIONAL EXPANSION

Metro Group Advertising GmbH (MGA) provides a global platform for handling procurement and coordinating advertising for companies in Germany and abroad of the world's third largest retail group.

LIFECYCLE OF PAPER IS UNMATCHED

UPM aims for products to meet the requirements of sustainable development throughout their entire lifecycle. Paper meets this challenge well.

NEW STANDARD TO IMPROVE PRINTING

The Paperdam working group, set up by Europe’s leading paper manufacturers, aims to promote high quality printing. Revision of the international ISO standard is part of this process.

FRAGMENTED MEDIA FIELD CHALLENGES MARKETERS

How do companies target advertising in a fragmented media world? Can advertising impacts in different media be measured? The fragmented media field poses a serious challenge for marketers.

PARTNERSHIP IN DEVELOPING WATER FOOTPRINT OF PAPER

Within UPM, water is among the most important areas of environmental responsibility. Last year UPM signed the UN Global Compact’s CEO Water Mandate, joined the Water Footprint Network and the Baltic Sea Action Summit.

NEW RANGE OF RECOVERED PAPER

UPM’s newly-launched product range is manufactured entirely from recycled paper and includes copier paper, envelopes and preprint paper. The range is a natural fit for UPM, complementing the existing choice of office paper.

IMPROVED OFFICE PAPER RANGE

UPM is expanding and renewing its office paper range, with a selection of interesting new products.

FROM PRINT MEDIA TO SUPERMEDIA

When the possibilities offered by the mobile phone are combined with printed media, the benefits are many. Print media obtain, among other things, measurability for their advertising, genuine interactivity and closer customer contacts.

3D LATEST TREND IN NEWSPAPERS

With the success of the films Avatar and Toy Story and the advent of 3D television, 3D has become a trend in newspapers too.

BURNT TREES ATTRACT INSECTS

In Finland, there are dozens of insect species for which the best habitat is an area that has been subjected to a forest fire. As part of its biodiversity programme UPM initiated a number of years ago a controlled burning project, which has helped fire-dependent species to survive.

LEARNING BY DOING

Within the Enterprise Society children aged between 11 and 13 can, through learning by doing, begin to understand, for example, why taxes are paid. Children can get a feel for business life by working for a day as UPM’s President and CEO, for instance.

TOWARDS ZERO WASTE

Faced each year with 20,000 tonnes of soggy, compacted waste from their recovered paper recycling process, the team at UPM Shotton in the UK was determined to come up with a solution.

A PASSION FOR PACKAGE DESIGN

Packaging is increasingly seen as a key part of the brand building process. Good design is lasting and sustainable.

AWARD WINNING SERVICES

UPM Tilhill is renowned for being the UK's largest forestry and harvesting company. Its diversification into landscaping is also proving to be a great success. Repeated prestigious British Association of Landscape Industries (BALI) Awards have brought it recognition.

FOCUS ON ENERGY EFFICIENCY, INFRASTRUCTURE AND TECHNOLOGY

The Energy 2020 strategy is an action plan to ensure the EU meets climate change goals and to reduce emissions by 20% by 2020. There will be investments in new infrastructure and a focus on renewable energy like sun and wind.

MARKETS DETERMINE COST OF ELECTRICITY

Electricity cannot be stored and it cannot be replaced by another product. In consequence, its price fluctuates more than that of many other commodities. Price fluctuation is susceptible to many factors, not least the weather.