Measurable responsibility

UPM's corporate responsibility principles are the foundation on which UPM has been developing its operations for many years already. The principles reflect what the company is, but equally they describe what UPM wants to be.

Each principle has been matched with certain measures and an action plan. This will ensure responsible operations throughout the company.

"UPM wants to reach its strategic and financial goals in a socially and ecologically sustainable way. The foundation for responsibility is profitable operations and value creation from products which are sustainable throughout their lifecycle," says Tapani Korpeinen, UPM's Chief Financial Officer with responsibility for Corporate Strategy.

The foundation for social responsibility is UPM's respect for human rights and provision of equal opportunities. "We aim for a safe and encouraging working environment, active employee participation and continuous learning," says Riitta Savonlahti, Executive Vice President, Human Resources.

The primary raw material used for UPM's products is natural and renewable wood. Products are recyclable. UPM manages forests sustainably while enhancing biodiversity and protecting water resources. The energy required to manufacture the products is mainly renewable and mitigates climate change.

"For as long as we can remember, the forest industry has known it has "the best possible story" in respect of sustainable products and operations," says Päivi Salpakivi-Salomaa, Vice President of Environmental Affairs.